Whether you’re an up-and-coming small business or an established national corporation, your brand needs a social media presence.

With 3 billion users worldwide, social media should be a crucial part of your marketing strategy. A strong social media presence can increase brand awareness, increase your sales and help you engage directly with your customers — it is called ‘social’ media after all.

All social media platforms differ from one another (Twitter only allows up to 240 characters, Instagram allows 2,200), so the content you post on each platform should be tailored accordingly. However, it is important that your key brand signifiers remain consistent across all social media sites and correlate with your website and marketing material. Good branding is obviously important, but a memorable brand is achieved through consistency.

Strong visual content will make your social media posts stand out to consumers and can increase engagement and commence interaction. By directly engaging with your audience through social media, you can effectively communicate your brand’s message, effectively increasing recognition and encouraging brand trust.

Always remember that how you interact with social media users can effect how your brand is perceived, so be sure that all correspondence is in-line with your company’s image and its brand values!

Building a positive social media presence takes time, but is an ideal platform for spreading your brand message on a global scale and developing your brand identity.

And the best of all? They’re all free to use!

If you want to maintain a strong brand identity, Audit Nationwide are here to help. We specialise in brand standards and compliance and understand the importance of a consistent brand identity. If you would like to learn how we can help your business, email us at info@auditnationwide.co.uk, or call us on 02392 008 558.

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