Traditionally many people travel straight to a car dealership when they are ready to make a purchase, and whilst this has been convenient in the past, this is starting to become outdated and perhaps inconvenient with the increasing use of pop-up shops.
The way we buy cars is changing, with some manufacturers admitting that visitors to showrooms are declining. The use of pop-up shops is ever increasing, with some manufacturers such as Hyundai and Mercedes-Benz welcoming nearly 200,000 customers each year with many of these visitors new to the brand.
Whilst pop-ups have a certain appeal and spread the brand into newer markets, dealerships still hold a certain appeal to get a full feel of the car. Most pop-up shops don’t offer a test drive facility and if they do, the choice of test drive and vehicle will be more limited whilst dealerships continue to offer a wide range of demonstrators.
Ensuring the test drive and demonstrator is to the highest standard will enable dealerships to provide a more tailored experience that their newer pop-up competitors can’t provide.
To do this dealerships need to ensure that the demonstrator:
- is clean and presentable inside and out
- has no obvious scratches or dents
- that all the internal and external lights are working
- that the fuel tank has enough fuel for a test drive and has no warning lights when it is turned on
Audit Nationwide provide a bespoke auditing service that can evaluate housekeeping and brand standards. Completing regular standards audits provides you with valuable information on what your customers are seeing. A fresh pair of eyes often highlights areas of non-compliance that your dealership teams can often miss.
Audit Nationwide can work with you to create a bespoke Auditing programme to measure brand standard compliance and improve brand identity. By monitoring your brand identity on a regular basis, our Auditing Specialists can provide detailed insight and identify areas of improvement.
To find out more about our services, please call 02392 008 558 to arrange an appointment with one of our Consultants.