Travellers’ hotel expectations vary according to your star rating. The lower the star rating – the more ‘standard’ requirements are expected. Factors such as your own shower/bath facilities, value for money and a comfortable bed are valued higher than service and location. As the star ratings increase, so does your customer’s needs.
Standards Auditing ensures that your network is complying with your expectations. A great brand is recognised by its core standards but how do you check that each location is complying to the same high level?