Read this great story about passion, risk, hard work and focus

It was 1963, a loan from a Father of fifty dollars, the swoosh, a Greek goddess named Athena Nike, and then one of the most recognisable brands in the world, NIKE….

If you’re in management, business, or maybe just starting out – and you want an inspiring book to read, I would recommend this one….

We never stop learning, doesn’t matter how good we think we are, what business you’re in, or what role you play in a business. You could be an owner-driver, owner or manager of a large to medium small enterprise; you could be just starting out on your career journey.

The age we live in and the availability of information we should continually soak-it-up. I learn and get motivated by reading about what others have done, what they have learnt and what they have written about. This along with getting some of my best ideas from my clients, I am forever learning.

Never think we stop learning because we never do, well, until of course the inevitable happens.

That brings me onto a great book written by the creator of Nike.

Did you know that the brand and the word Nike comes from The Temple of Athenea Nike in Athens? No, I didn’t know that either. There is no Mr Nike, there is however a Mr Phil Knight, one of the co-founders of Nike, and a company called Blue Ribbon Sports, a trip to Tokyo, and a passion for running and running shoes along with something called “The Swoosh”

Phil Knight started out on a great adventure and along with his co-founders created one of the world’s most recognisable brands that started with one employee in Portland, Oregon, and now has 68,000 worldwide.

I know a thing-or-two about the world’s most recognised brands through Mystery ShoppingAuditing and Training, my company works with many of them.

I read a lot of books, this is a must read. Get motivated, read this great story about passion, risk, hard work and focus.

We all have the ability to be successful in whatever we choose to do, at whatever stage or age we choose to do it. Who said that? Somebody must have, but I do know who said this:

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.

-Lewis Carroll, Through the Looking-Glass

The Must Read Book is:

Shoe Dog – By Phil Knight – A Memoir By The Creator of NIKE

Nigel D Cook

CEO & Founder of Douglas Stafford



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