The team here at Audit Nationwide would like to wish all of our Clients, Colleagues and Friends a Happy Easter!
When your brand is spread nationally, or even internationally, how do you know that consumers will recognise your product?
Brand identities combine all aspects of your company such as your website, your employees and your locations, and link them to your products.
It was 1963, a loan from a Father of fifty dollars, the swoosh, a Greek goddess named Athena Nike, and then one of the most recognisable brands in the world, NIKE….
Toyota GB’s Marketing Director, Andrew Cullis, recently spoke to Marketing Week following the launch of their UK ad campaign for the new Toyota C-HR. Andrew warns that retailers need to achieve the fine line between ease of purchase and the right level of customer service.
Visual merchandising is important on many levels, not only does it engage and inspire shoppers to visit your store, but it also develops and maintains your brand image.
JUST ONE ELEMENT AMONG MANY THAT OUR AUDITORS WILL ASSESS
First impressions are vital in an industry where consumers have a wide choice of vehicles to choose from.
I do a lot of that, we are the best people to decide if a business looks and feels right, by we I mean you, I mean all of us as customers. Many of us do it all the time, we are all experts at it.