A customer’s first impression of your branch will often influence their decision to buy or deal with your company. From things as simple as cleanliness or tidiness to the quality of your stock or point of sale material. If you were to walk around one of your branches right now would you notice how many ceiling lights are not working, if you have the correct point of sale material on display or if there is any rubbish lying around? There will be things that you or your team may not notice on a day-to-day basis but your customers will.
Audit Nationwide are specialists in brand standards and compliance auditing and will ensure that your branches give your customers the best possible first impression. Auditing programmes can include assessing areas such as general housekeeping, point of sale material, stock checks or paperwork/inventory checks.
Speak to one of our specialist consultants today on 02392 008 558 to find out how Audit Nationwide can support your business and your brand standards.
Toyota GB’s Marketing Director, Andrew Cullis, recently spoke to Marketing Week following the launch of their UK ad campaign for the new Toyota C-HR. Andrew warns that retailers need to achieve the fine line between ease of purchase and the right level of customer service.